Don’t just take diversity at face value
Dan White, one of CHPD’s expert consultants, believes that diversity programmes are failing to deliver if they focus solely on gender and race and ignore what’s inside our heads. Find out how diversity of thinking represents the big win for many organisations.
As a white middle-class man, I find it less than entirely encouraging to think about diversity. Given my “majority” classification I should be prey to just about every prejudice out there. If only I were gay, or even just a bit bi-curious, my diversity credentials would be much improved. I’m average height and weight, with no major psychological disturbances or regional accents. I’d blame my parents if they weren’t well-adjusted, intelligent, nurturing individuals who didn’t have the courtesy to put me through a messy divorce and custody battle. I’m right-handed. Even my relative youth (I’m 30) is rapidly becoming less relative. In conclusion then, I am possibly the most boring person you have ever not met: average in every way. I’m unlikely to be the diversity ‘solution’ for any organisation.
Reflecting in this way makes me think I might be missing the point of this whole diversity thing. Our human differences are important, I get that, and it is important to reflect the differences of our customers in our workforce. We’re trying to say, “Look, we’re just like you, whoever you are”. And psychologists will tell you that will work; we are immediately attracted to people who seem to be similar to us.
The danger is that if we focus on the physical aspects of diversity, we are in danger of surrounding ourselves with people who might look a bit different, but all think the same way. Faced with a challenging situation, people who think like each other are likely to react in the same way, regardless of how diverse the group might look.
If we met, you might think I am as non-diverse as it is possible to be. My brain, on the other hand, might not work in the same way as yours. You can tell this by locating your eyebrows. If they are further up your face now than they would normally be, you are experiencing some diversity, not of race, gender, sexuality or anything like that, but of thought and expression. And this is where diversity really begins to bite from a business point of view.
I spend my time working with leaders, individually and in groups, facilitating board meetings, coaching individuals and supporting their development. I do this across a wide range of industries and all around the world. The biggest threat I see to my clients is not change (economic downturn, acceleration of technological advancement, emerging markets, changing customer needs etc.), but their response to it.
Darwin is often misquoted as proposing the “survival of the fittest”. What he actually put forward was “the survival of the most responsive to change”, i.e. the fastest and best at evolving to suit new conditions.
Let’s run a little example to make the point. At some point in the peacock’s evolutionary history, females started liking males able to display their resistance to disease (that, incidentally is why peacocks have big tails). Had all male peacocks decided to do this with a little jig (something their customer base simply doesn’t like – ask any female peacock) then we would have none of the pretty little birds around today. Fortunately some experimented with a slightly gaudy tail, which did the job tremendously well. The result: the species is alive and well. The same applies to organisations. If the whole board agrees unanimously to respond to a down-turn in the economy by reducing fixed costs and streamlining operations, then what about alternative approaches like raising capital, buying competitors, divesting whole product lines, expanding into new markets etc, etc. Potential doom lies this way.
The challenge for leaders in organisations is that the diversity argument leads almost to a perfect contradiction. We like people who are like us – so in order to appeal to the maximum possible customer base we try and recruit a fully representative workforce. (Incidentally race, gender, orientation, age etc have no correlation with capability – if you’re still unsure about that I despair.) However, we can get great diversity with no diversity, i.e. we all look different but think the same. This is even harder to spot because leaders will tend to recruit in their own (psychological) image. Recruiting people who think like you, behave like you and respond like you, is extremely hard not to do. You won’t end up thinking, “this person is just like me”, you’ll think, “this person is good, right, personable” etc. And say what we like – we often recruit/promote on personality.
Thinking similarly makes for an easy life, fewer arguments and more action, though arguably less sound, rounded, well-considered decisions. Thinking divergently makes for more conflict and may take longer, but ultimately leads to better decisions. On a first meeting you may find these divergent thinkers difficult to get along with, but if you persevere you can form an excellent partnership. Humans understand this strange dichotomy because whilst “birds of a feather flock together”, “opposites attract”. This too is true. The best partnerships are formed on points of difference, not similarity.
If you’re concerned about convergent thinking in your management team (a good precursor of group think) then you can use the Centre for High Performance Development’s Leadership Orientations Questionnaire (LOQ) to find out just how diverse your thinking styles actually are. Is your team predominantly far sighted or near sighted; detail conscious or detail averse; factual or intuitive; risk averse or risk taking. More often than not we find some severe bias in most leadership teams. This doesn’t mean you have to change the team (necessarily) but it does alert you to the fact that you may need to learn to watch for certain gaps or tendencies within the team.
The diversity debate encourages us to seek minimise apparent differences between the internal world of our organisation and the make up of the external world. This is healthy and good. Possibly more important is the argument that diversity really lies in maximising the differences in management team’s thinking styles and approaches. Because with diversity comes a much better chance of survival.